Step Into the World of ALIVE NYC SOHO STORE— Now Open at Arete, SoHo NYC

New York just got a little more ALIVE.

We’re beyond excited to announce that you can now experience ALIVE New York City in person at our brand-new retail space inside the stunning Arete store, located at 147 Grand Street in the heart of SoHo, NYC. This isn’t just a store opening—it’s an invitation to immerse yourself in everything ALIVE represents: emotionally-driven fashion, city-born style, and wearable storytelling that moves with you.

Whether you’ve been following ALIVE since our earliest drops or you’ve just discovered our world through a swipe or a sidewalk sighting, this is your chance to meet us offline—where fashion becomes a feeling.

🛍️ Discover the Full ALIVE Collection IRL

Inside our new SoHo location, you’ll find every iconic ALIVE collection—available in full size runs, ready to try on, and waiting for your next main character moment.

Here’s what’s waiting for you:

☁️ Light Collection

Romantic minimalism at its best. Think fluid silhouettes, soft neutral tones, and the effortless elegance that defines ALIVE. These are pieces made for quiet confidence and gentle power.

⭐ Star Collection

For the girl who doesn’t just enter a room—she makes it hers. Featuring sparkling textures, daring cuts, and silhouettes that shimmer with confidence, the Star Collection is built for spotlight moments and unforgettable nights.

🍀 Lucky Collection

Manifestation meets movement. This drop is stitched with belief in “lucky girl syndrome”—the idea that when you dress like it’s already yours, the universe takes notice. Statement pieces with meaning and intention.

From our best-selling minis to city-sweeping midi dresses, matching sets to experimental layering pieces—you’ll be able to feel the fabrics, style the looks, and shop everything on the spot.

☕ A Boutique That Feels Like a Lifestyle

What makes our SoHo location more than just a store is how it invites you to stay, breathe, and belong.

Tucked within the boutique is our in-store coffee bar, curated to match the mood of the ALIVE woman. Sip your go-to matcha, a creamy oat latte, or a seasonal drink while you browse the racks or wait for your fitting room moment. It’s a space where you’re welcome to slow down, connect, and enjoy fashion as ritual.

Come solo with headphones and a playlist, or bring your girls and make it a shopping date—either way, you’ll feel at home.

👥 Monthly “Meet the Designer” Events – Join the Circle

We believe that fashion should connect, not separate. That’s why we’re proud to host monthly “Meet the Designer” events right here at the Arete store.

Each month, we open our space to you—our community—for an evening of style, conversation, and creativity. During these events, you’ll get the chance to:

💬 Chat with our founder and design team about what inspires each collection

📸 Take photos in our newest arrivals and create content with us

🥂 Enjoy complimentary drinks, small bites, and styling sessions

💌 Receive exclusive early access, surprise drops, and personalized recommendations

These gatherings are relaxed and intimate. They’re a space to celebrate fashion not just as clothing, but as connection. Make sure to follow us on Instagram @alive.nyc to stay updated on event dates and RSVP details.

🛍️ ALIVE Joins Arete: A Curated Community of Creators at the ALIVE NYC SOHO STORE

Our presence at Arete is more than just a pop-up—it’s part of a growing collective of independent fashion voices. Arete is a curated destination where creativity meets craftsmanship, and where emerging designers are celebrated for their originality and vision.

By joining forces with like-minded brands, ALIVE is proud to be part of a movement that values intentional fashion, individuality, and emotional expression.

📍 Why We Chose SoHo

SoHo is more than just a location—it’s an attitude. A crossroads of fashion, art, energy, and expression. It’s where gallery girls meet brunch icons, where style is spoken fluently in every language and every look.

We chose SoHo because it reflects the ALIVE girl: layered, curious, expressive, and always evolving.

Here, every sidewalk is a runway, and every outfit tells a story.

✨ The Final Word: You’re Not Just Shopping, You’re Entering a Story

At ALIVE, we don’t just design clothes—we design feelings. Our pieces are made for the girl who feels everything deeply, who believes in aesthetic alignment, and who dresses like she’s already in the movie of her life.

When you walk into our SoHo space, we want you to slow down, sip something warm, and rediscover the joy of dressing up for yourself. Every piece you try on carries a whisper of who you are becoming. And when you find the one that feels like you—you’ll know.

🗺️ Plan Your Visit – ALIVE NYC SOHO STORE

📍 ALIVE at Arete Store

147 Grand Street, SoHo, New York, NY

🕒 Open Daily: 11AM – 7PM

☕ In-store café open all hours