ALIVE NYC Store Opening in SoHo – Sip, Style & Celebrate With Us!

This past Saturday, something magical happened in the heart of SoHo. ALIVE NYC, your favorite NYC-based women’s clothing brand, officially launched its monthly pop-up event at 147 Grand Street—and it was everything we dreamed of and more. Our first in-person shopping event brought together fashion lovers, friends of the brand, and new faces for a day filled with community, style, and celebration.

Whether you’ve followed ALIVE from the very beginning or you’re just stepping into our world, this was your moment to experience what makes ALIVE so special—up close and in real life.

The ALIVE NYC Store Opening Event: A Fashion Event Made for You

From the second the doors opened last Saturday, our SoHo store boutique became a bustling hub of connection, creativity, and confidence. This wasn’t just about shopping—it was about celebrating the ALIVE energy with our growing community.

Inside the Arete Store in SoHo, we curated a full experience that blended fashion with fun. Our visitors were able to:

• 👗 Try on every piece from our three signature collections—Light, Star, and Lucky

• 🧁 Enjoy free cupcakes from local NYC bakeries

• 🧃 Sip on complimentary drinks in our branded ALIVE cups

• 💌 Collect exclusive ALIVE stickers to style your phones, journals, and laptops

• 📸 Strike a pose in our Instagram-ready corners designed for content-worthy moments

• 🛍️ Shop limited-time offers only available at our in-person event

• 🤝 Meet the ALIVE founder and creative team behind the brand

We were overwhelmed—in the best way—by your support. We met so many incredible women who told us what ALIVE means to them, how they wear their pieces, and what styles they want to see next. Your energy brought this event to life.

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👗 Explore the Full ALIVE NYC Collection – Now In Person

This was the first time our full ALIVE NYC collection was available to shop offline, available to shop all sizes from all ALIVE items in store and seeing you try on pieces in real time was a dream come true. Each guest had the opportunity to browse and try on styles from:

☁️ The Light Collection

⭐ The Star Collection

🍀 The Lucky Collection

 

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📸 Community, Connection & Content

Throughout the day, the store was fi

lled with laughter, styling tips, and flashbulbs. The ALIVE NYC Store Event brought together creators, stylists, longtime fans, and newcomers alike. From branded drinks to handwritten thank-you notes, every detail was curated to reflect ALIVE’s emotional, intentional approach to fashion. The atmosphere was vibrant, heartfelt, and unapologetically feminine.

 

📍 Missed It? We’re Hosting the ALIVE NYC Store Event Monthly

The best part? This wasn’t a one-time thing. Due to the overwhelming turnout and your incredible feedback, we’re thrilled to announce that the ALIVE NYC Store Event will now happen once a month in SoHo.

✨ Event Details

• Location: Arete Store – 147 Grand Street, SoHo, New York, NY

• Entry: Free

• RSVP: Follow us on Instagram @alive.nyc for upcoming dates and sign-up info

Whether you’re based in NYC or just visiting, this is your chance to experience ALIVE in person—the way it’s meant to be. Try on the clothes, meet the team, and connect with women who share your love for timeless, feminine fashion.

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📲 Let’s Keep the Momentum Going Online

If you attended, don’t forget to tag us in your posts and stories. We’re sharing your best looks and favorite moments from the day on our page.

• 📸 Tag: @alive.nyc

• 💬 Hashtag: #ALIVENYC

• 🌐 Shop anytime: www.alivenewyorkcity.com

We’ve already seen so many gorgeous photos and sweet DMs—it means the world. This event is about you as much as it’s about us.

💕 More Than a Pop-Up – The Heart of ALIVE

At its core, ALIVE is about more than clothing. It’s about how fashion makes you feel. It’s about creating a brand where every detail is intentional, every silhouette is empowering, and every customer is seen.

Our NYC pop-up events are designed to bring that feeling to life. They’re about meeting face-to-face, sharing stories, and walking away with more than a shopping bag—walking away feeling 100% ALIVE.

So grab your girls, mark your calendar, and get ready for next month. We’re just getting started.